Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America

Michael Jordan Inc Corporate Sport Media Culture and Late Modern America Michael Jordan Inc seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests Using Michael Jord

  • Title: Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America
  • Author: David L. Andrews
  • ISBN: 9780791450260
  • Page: 321
  • Format: Paperback
  • Michael Jordan, Inc seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy,Michael Jordan, Inc seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace foundational pillars of contemporary cultural existence They provide an introduction to late capitalism s pervasive and invasive cult of celebrity, examine the innovative corporate connections particularly Jordan s association with Nike largely responsible for Jordan s aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan s identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.

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      Posted by:David L. Andrews
      Published :2019-08-24T19:15:34+00:00

    About “David L. Andrews

    • David L. Andrews

      David L. Andrews Is a well-known author, some of his books are a fascination for readers like in the Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America book, this is one of the most wanted David L. Andrews author readers around the world.

    495 thoughts on “Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America

    • I had to write a research paper and my topic was Michael Jordan and this book got me through it. Presenting ideas for globalization, commercialization and so much more, if you want to know about the business side of Michael Jordan, here it is. I highly recommend this to all who want to look at Jordan in an academic light.


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