The Curtain

The Curtain THE CURTAIN A NOVEL SYNOPSIS Have you met Henry Maddox He knows you not personally of course he really only knows your data But from that data he actually may know you better than you think you know y

  • Title: The Curtain
  • Author: Patrick Ord
  • ISBN: null
  • Page: 323
  • Format: Kindle Edition
  • THE CURTAIN A NOVEL SYNOPSIS Have you met Henry Maddox He knows you not personally of course he really only knows your data But from that data he actually may know you better than you think you know yourself Henry knows where you ve been and what you ve bought He knows all of your friends Henry not only knows your behaviors, he understands your tendencies And fTHE CURTAIN A NOVEL SYNOPSIS Have you met Henry Maddox He knows you not personally of course he really only knows your data But from that data he actually may know you better than you think you know yourself Henry knows where you ve been and what you ve bought He knows all of your friends Henry not only knows your behaviors, he understands your tendencies And from those tendencies, he can predict what you re going to do before you ve actually done it Who is Henry Maddox He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising Henry s strategies combine modern data mining Big Data techniques with other advanced and controversial marketing practices Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing to the point where consumers don t even know they are being sold Businesses love Henry because he not only moves product, he actually controls their customers But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening Ord s storytelling is brilliant and his research extraordinary THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology In short, THE CURTAIN is for everyone.

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      Published :2019-03-03T18:49:02+00:00

    About “Patrick Ord

    • Patrick Ord

      People who seek to profit at the expense of others have never had it so good Tools exist in today s digital economy that allow the knowledgeable and motivated to manipulate and even enslave the less sophisticated Patrick Ord was so concerned about educating others to these dangers that he wrote THE CURTAIN.Though the content of THE CURTAIN could have been conveyed in a nonfiction format, Ord wanted to reach a broader audience He thus wrote a story that allows the reader to digest sophisticated and destructive insider business strategies while being engrossed in an entertaining plot Ord s formula has proven to be an outstanding success Readers as diverse as grandmothers to Chief Technology Officers and teenagers to PHDs have all provided rave reviews If current day business is not so much concerned with creating products as making consumers, as Ord s main character Henry Maddox believes, it s time for you to meet your maker.Patrick Ord owns and operates his own business consulting firm He and his wife Emily have five children Visit Patrick s blog for THE CURTAIN at henrymaddox.A SAMPLING OF REVIEWS This summer I read this novel in two days sitting on my couch trying to ignore morning sickness It was pretty gripping Told like a Dan Brown thriller, The Curtain exposes some of the biggest secrets of the Internet business Hint it s all about getting your information And there s a part about how mommy blogging is used to drive women to perfection which ultimately leads them to buy stuff You can imagine I was pretty engrossed Courtney Kendrick from cjanekendrick I m mad that these big profit businesses can get into our homes I m mad that without permission they can just put things out there that are dangerous and that can hurt people I read a book this summer called The Curtain that was SOOO interesting Read it if you want an interesting way to open your eyes to how companies work to gather information and use it to catch people in their snare and make money It s scary business Shawni Pothier from 71toes THE CURTAIN goes so deeply into how your data is used, how much it effects you and everyone else It s a lesson to be learned, which is taught, I think, very well.After you read the last page, you look up, and realize, not only was it a good story, but that it s happening Nathan 9th Grade

    905 thoughts on “The Curtain

    • Wow. As a work of literature, this book is only mediocre, but as a lesson in digital marketing and economics, it is brilliant. I could not put this book down. I highly recommend it to anyone who uses the internet (ha!). I am really hoping that I can convince my book group to read this because it will be a remarkable discussion. I have never been under the delusion that anything I do online is private (when I receive an actual email from if I search for a product on google, it is clear that ther [...]

    • I don't leave many five-star reviews; those are reserved for books that blow me away with their plot, or move me deeply in some way. That said, I gave The Curtain a five-star rating because it scared the crap out of me. Yes, I know it's fiction, but there is enough truth behind the "science" to make it believable. Data mining for marketing and other more nefarious purposes is pervasive; I see it every day on Facebook. You think those silly questions that make the rounds are fun and harmless, ask [...]

    • The fundamentalists are at it againank goodness this was free. The book starts out really well, describing how powerful companies get us to buy their products. It also explains how our information is so valuable, and can be used in so many different ways. But then we are introduced to a man who works for Save The Familyunds a little like Focus on the Family? His ways are outdated, but God is telling him to continue to speak out about our declining morals, etc. We are told how corporations have t [...]

    • I downloaded the Kindle version of this book for free in return for a review.Was very impressed. Most first novels I read as free downloads are in desperate need of editing, but this was done well. The story is an interesting premise - especially for an IT geek like myself. It is about social media & the information that it holds about the participants. It indicates that beyond the directed advertising that we are already familiar with (and I personally think is clever & useful), there a [...]

    • "No one is going to watch a show that preaches to them," says the marketing guru Prof. Henry Maddox around p. 81 of this novel (assuming my ereader paginates like your ereader). And that's really the biggest problem with The Curtain for the non-Christian reader. The novel has a lot of thought-provoking things to say about the problematic power of marketing and consumerism, but it risks losing readers as soon as it starts to preach which it does a little too often for my taste.That said, I think [...]

    • my exact rating would be '3.5'.I got this book free of cost in amazon. thanks to bookbub.Wow, what can i say about this book?. The plot which is chosen by the author could have been a best seller. but, somehow in the middle, he messed it up. The story is somewhat of an unusual in the sense that one man fighting against the whole corporate america. i could not deny the fact that i have enjoyed reading this book. but felt all the way that something was missing.The ending of the book is not so conv [...]

    • The first half of this book is one of the best marketing books I have ever read. The second half explains how that marketing is being used against us to invade our personal privacy. It also lays out a method to help hide your personal information.This book is SO relevant today. I am SO glad I picked it up. I wish everyone online would read this book to understand how their personal information is at risk.I must admit I picked the book up because of the cover. I had no idea what it was about when [...]

    • In this hyperconnected world where our preferences in just about everything have become known - by Facebook, , and more areas than we can count, Patrick Ord offers a frightening tale regarding abuse of data and its societal consequences.Protagonist Henry Maddox consults with businesses on how to mine and use data - in ways that undermine not just our privacy, but our very way of life. Henry is amoral but meets a man who causes him to undertake an inner journey and change his life for one of mean [...]

    • I received this book as a First Reads giveaway. I found this to be a very interesting book. The story provides both a compelling plot as well as quite an education on modern marketing and data mining. Henry Maddox is a man that knows all the ways to increase market size, market share, and even how to create whole new markets. Companies pay Henry huge amounts for his knowledge, and his life is one of fast cars, fine food, and every extravagance money can buy. All is well in Henry's world until he [...]

    • This book is written in a novel format for easy reading, but it is a warning of what is happening in our world with the collection of Big Data. It has some very good insights and information. Having a spouse in the telecommunication field where Big Data is a big deal and having personally experienced some of the scenarios in the book and with the "curtain" being parted regarding our country's NSA data collection it is hard to blow this book off as simple paranoia. However, it is up to the reader [...]

    • This book made me realize how data is the new currency. It exposed how companies market to individuals and can actually change how people view themselves. I thought the section about self-esteem vs. self-respect was especially enlightening. I read this book in a day and was truly hooked. I rarely give 5 star reviews, but this one was worth it-rarely does a fiction book make me want to change my behaviors in such an immediate way. If you use the internet, you should read this book. I loved the en [...]

    • This is my first read in this genre (technothiller/mystery/suspense). Initially, I thought I would have to force myself to finish; hence, that was so NOT the case. This book had me from chapter 1, first paragraph. It provided insight on marketing & advertising strategies used to manipulate consumers purchasing behaviors. The information in this book will cause you to think about your purchasing habits and the persuasion behind them. Even though this is a book of fiction, the author provide i [...]

    • This is a book that makes the reader think about how much the digital age has affected our lives. Did you ever really think about those pop-up ads that you see on Facebook or AOL that seem to be designed just for you? This book explores how we can be manipulated and also the power of the internet. Interesting premise and plot. I was not totally happy with the endingwould have liked an epilog. However, that would not stop me from recommending this book, especially to techies.

    • If you already have a hunch about marketing ploys then you will be absolutely absorbed with the information Ord reveals--very interesting and troubling. The fictional story contained within the information wasn't bad nor good, maybe a 3-star. Ord's website henrymaddox has even more interesting information to study and consider.

    • Though the book is slow and has more explanatory material than story, it is fascinating and provides an excellent explanation of modern marketing techniques and the potential for good and evil in today's technology. I would recommend that everyone with a social media account read it.

    • Very preachy.The dialogue is very stilted and unnatural. The premise is good, but the characters are just too contrived to make it work.

    • This book starts out a bit dry - reading more like a college econ textbook than a novel. I was about ready to give it up when a plot twist took place and caught my attention. It still has a lot of passages that sound like a textbook, but they are worth reading, and the plot really ramps up. If you spend a lot of time on the Internet or on your smart phone, you really should read this!

    • Interesting idea around the collection of personal dataSomething we all face daily is how do we protect our data and information. It is passed around freely unless we stop it

    • This is an interesting concept that makes you think about how businesses might be using your data. I don't think I can buy the idea that businesses generally want to destroy the traditional single-earner family unit and make couples divorce, but it was interesting to think about. Some claims definitely go too far, like the line "The data is clear, if a person spends a significant amount of time on the internet, they'll eventually end up viewing and then paying for access to pornography." Does th [...]

    • While this is a decent read, there are a few things that future readers should know before beginning:-this primarily a dialogue-driven book. Nearly all of the information is given while characters speak.-this is an agenda-driven book. The author clearly takes issue with marketing schemes that are prevalent on the internet. He's done his homework and presents his research in the guise of a fiction book. This could have easily been a non-fiction thesis paper.-the author believes in redemption and [...]

    • I honestly wish the author or publisher would have been more upfront about this being an evangelical book. It is a good read when you think about the marketing schemes and ploys for buying power and controlling people via social media, the internet, etc. It is a less than mediocre read when there's bible verses at the top of nearly every chapter, the hero is a Christian, and it's too close in name to NOT get that it's playing at Focus on the Family.It's the cliche story of the main protagonist w [...]

    • I couldn't put this book down. At first, I was reluctant to read it because it seemed too "techy" but the author explains fascinating aspects of how corporations track our behaviors in an attempt to exploit us, which I found fascinating. Ultimately the story is moral: do corporations use their propaganda machines (media arms) and data tracking abilities to shape our individual identities -- all in an attempt to produce attractive consumer demographics? And what impact does this have on our cultu [...]

    • This book is really scary in the sense that a lot of this stuff could be/is true. I'm in no way a conspiracy theorist, but I also think that people would be naive to think that companies don't use some of these techniques. It really makes you think about all of the data about ourselves that is out there, in this technological world that we live in. I thought this book would be a little too "techie" for me, but it wasn't at all. And as some other readers said, it does have a more conservative vie [...]

    • Holy crap. This book is both fascinating and horrifying. Most interesting first couple chapters of a book I've read in a long, long time. I was curious about some of the statistics the book uses (90% of what we listen to, watch, or read is controlled by only six media giants, for example), and looked them up totally true, all of them! This really opened my eyes to data and how people can be manipulated, but it was written in a way that wasn't boring (at all!) to read. Very impressed. And scared [...]

    • This novel was intriguing, but felt more like a nonfiction book at times. The author obviously had an agenda and wanted to share his knowledge of market fragmentation and data collection. The story held my attention and kept me engaged, but it didn't seem very realistic. I do realize that many companies collect data about the public that we might not be aware of, but this book really took that idea to an extreme. It was an interesting book and I'm curious to see how our book group discussion goe [...]

    • I think everyone who uses the internet or social media or store loyalty cards should read this book. It pulls back the curtain on corporate greed and technology and invasion of privacy. did you know that marketing gurus are purposely dividing the family to make more households, who need to buy more stuff? And purposely pushing women to work outside the home to have more disposable income? Recommended.

    • Once you take the book you do not want to keep it down till you’re done. I finished reading The Curtain while I was on leave last Jan.2016 and one of my friends who was my travel companion she borrowed it and we had a remarkable discussion after that. The Curtain is a book of Data, technologies, techniques and all other stuff that we are seeing in our “internet” existing world.It might scare you in a way as lots of things that are mentioned could be true.

    • Despite picking an interesting subject,The Curtainstrikes me as both preachy and artless, not to mention lumbered with an off-putting protagonist who never shuts his smart mouth.Read the full ebook Sample Reader review here.

    • for some reason this book was not what i expected however once i realized that is was about how all of our info is just take and grabbed from us ,in so many places of the time we are completly unaware its happening it caught my interest!! thisis supposed to be fiction but id say its closer to what is really happening, than we'd all like to believe!! very scary!!

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